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Since Jay Conrad coined the term in 1984, ‘guerrilla marketing’ has been an enormously popular way for businesses to advertise their products and services in unconventional ways. Rather than permanently displaying graffiti art, however, there are excellent temporary advertising techniques like sidewalk advertising that have become remarkably popular in recent years. (more…)

5 LOW-COST RETAIL STOREFRONT DESIGN IDEAS

It’s not hyperbolic to say that good storefront signage can make or break a small business. We've all known businesses with a great product and an excellent location that failed just because it was too easy to walk past them and never realize they were there. But a big, flashy, custom-made sign can cost thousands of dollars. (more…)